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To make sure your event goes above and beyond the expectations of all your visitors, investing in high-quality event signage with appealing visuals is undoubtedly a necessity. Signage is involved in almost all aspects of your event: from drawing in attendees, guiding them throughout your event, and even to the last steps your visitors take before leaving your event venue – signage is key. Whether it’s a conference, product launch, or trade show, here are several types of signage to include at your next event.

 


 

Having experience in providing signage for large-scale exhibition companies, shopfitters, and media agencies, Colourtech can create customised signage for any event regardless of budget, time constraints, and event size.

 


 

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Informational and Wayfinding Signage

 

You can just imagine how frustrated and confused your visitors will feel at a conference or any event, when basic directions to the restroom or even information on parking is nowhere to be found – their interest level would plummet, significantly damaging your event’s reputation. At the bare minimum, here are the basic informational and wayfinding signages your event should have:

Informational

Wayfinding

  • Activity markers
  • Informational kiosks and customer service
  • Directions (e.g. entrance and exits)

 

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Event Graphics and Displays

 

When designing Event Graphics and Display signage, you’d want to clearly communicate your message and ultimately leave an impression that lasts with your attendees - even well after the event has ended.

Using bold and inviting graphic signage for your event can set the atmosphere for your attendees as soon as they step into the venue. On the other hand, Event Display signs can showcase detailed information that you’d want your visitors to know about.

As an example, in the case of holding a business conference, Event Display signage may be used to introduce attending employees about certain projects that will be discussed further into the conference.

 


 

Colourtech knows how to draw in a crowd: Whether you need wall murals, floor graphics, soft signage, marquees, or other signages for your event, Colourtech will deliver the perfect signage solution that will get heads turning.

 


 

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Banner advertising

 

It wouldn’t make sense to fall short on advertising your event – especially if it’s a one-off that crucially depends on reaching as many people as possible. It’s a good idea to advertise your event with as much attraction possible; and with banners advertisements, it’s hard to miss.

Install your banner advertisements in busy areas with a lot of foot-traffic to gain maximum exposure and reach your target market as best it can.

 

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Creative Event Signage

 

Events can be visually overwhelming as every business is fighting for the spotlight with their array of colourful signages. Approaching the game from a different angle by promoting interactivity with signages is a great way to retain an audience at your event.

Some examples include floor signage, graffiti walls, stair wraps, and signs that blend in with the natural landscape. By promoting your attendees to interact with your signage (like taking a photo and uploading it on social media), not only does that provide a more enjoyable experience but the marketing is effectively taken care of. 

 


 

Colourtech are experienced experts when it comes to corporate events signage: Our specialty services include Retail signage, Exhibitions & events, Sporting events, and even Large-scale promotions.

 


 

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Pop Up Banners and Banner Stands

 

For events that may be at several locations or need to be moved around often, opt for pop up and banner stand signage. Being cost-friendly and flexible in its arrangements, this is an ideal option to go with to effectively promote your event without breaking your budget.

These types of signage require little space and can be easily transported to different locations, making it an affordable and convenient option for event planners.

Poor event signage will ruin any event – regardless of how extravagant or large-scale it is. Event planning can be easier than you’d think with the right help. Hiring signage experts at Colourtech can ensure all your banner, advertising, pop-up, and other signage needs will be taken care of with beautiful visual results.

The experts at Colourtech can help you create the perfect signages for your next event. Contact us today on 03 9486 9774 or email sales@colourtechnet.com.

 

Large Format Prints

 

Large format prints can be strikingly eye-catching for passers-by, boosting brand awareness and giving way for more customers to find your business. But printing in large formats (banners, posters, and even window graphics) can involve many steps - being quite costly and time consuming if done improperly. To avoid any mishaps with your printing provider, start with the following four aspects regarding your large format printing needs:

 



At Colourtech we guarantee high-quality digital, screen, offset, fabrication, and branding printing services that leaves stunning visual displays at reasonable and cost-effective rates.


 

Image Resolution


Picture how you want your large format print to be viewed: how far, at what angle, in what lighting does the view see your print? From here, you can figure out the ideal DPI (dots per inch) to get the best image resolution for your large format print. As an example, prints situated very high up and viewed from a far distance (such as banners) wouldn’t require a high image resolution - it’s best to focus more on a bold design to make it more appealing to the viewer.

As a rough benchmark, prints that are seen from a long distance of 9 metres or more can make do with just 75 DPI, for those seen from bus stops or across the street 90-130 DPI should suffice, and up-close prints viewed at less than a metre would require around 300 DPI.

 



From initial consultation, process selection, completion and final installation, our helpful team of experts at Colourtech will guide you through every step of the way and make sure you’re nothing short of impressed with the end result.


 

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Select your Application

 

In most cases, it is ideal to use vector-based applications such as Adobe Illustrator so that regardless of the size the image needs to be adjusted to, the viewability still remains in-tact. Though, depending on the type of printing method (digital, screen, fabrication etc.) the application used or how it is used may vary.

As an example, one of the large format printing services offered at Colourtech is screen printing, which involves a new screen for each colour used. The end-product yields a bold and rich display, making the lengthy process all the more worthwhile. When preparing an image for screen printing, ensure that each colour is in separate layers (e.g. via Photoshop) to avoid potentially wasting any time.

 


 

From initial consultation, process selection, completion and final installation, our helpful team of experts at Colourtech will guide you through every step of the way and make sure you’re nothing short of impressed with the end result.

 



Save in the required File Type

 

Printing providers have their own preferred file formats, so it’s best to check beforehand and see which file type you’ll need your image to be saved in. Most often, files are saved as a Tagged Image File Format (TIFF) or Encapsulated Postscript (EPS) file.

For images made using Photoshop, files are commonly saved as TIFF files as it maintains any layers and other Photoshop features in the final product. On the other hand, Adobe Illustrator designs and other vector-based images are more suited to EPS files. But depending on the printing method and company, other file types (such as PDF) may be required – so it’s best to consult with your printing provider prior to starting your large format printing design.

 



Testimonial from one of our many happy and satisfied clients:
“We have employed the services of Colourtech for nearly a decade…. The Colourtech team have a can-do attitude, exceptional service mentality, and reasonable fees, and in many years, have always got the job done and not let us nor our clients down”


 

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Check if you need Borders

 

This applies more for prints made from digital, screen, and offset printing but it’s an essential step that shouldn’t be overlooked. When setting up your large format prints in the desired locations, leaving a border gives enough space to securely install the print without compromising the visibility of the full design.

The equivalent for fabrication/3D printing would be to include a solid support structure that can uphold itself and any overhanging parts. You might need to trim and clean off this area after it’s printed, but with good designing it may not be visible and/or won’t detract from the main piece.

To see how Colourtech’s experts can help you with your company’s printing needs, call us on 03 9486 9774 or email sales@colourtechnet.com

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