In business, you can’t afford to be ignored, whether you’re operating a national organisation, or running your own firm. And to drive sales and attract customers or clients, quality signage is critical. Signage can be seen as your silent but best-performing salespeople. It helps your customers to find their way around your shop without having to ask sales staff. Also, just as you set a standard for your staff members, the messaging on your signs should comply as well. The visibility, colours and quality of your signage has to be professional, showing where departments or products are located and giving sales and other necessary information. The following five types of signage are those no retailer should ever ignore:
1. Shop Front SignageThe classic marketing tool for all types of businesses is shop front signage, and there are some fabulous options from which to choose. Your business has to be noticed, and the choices for shop front signage range from 3D illuminated lettering that really turns heads to the subtlety of small, backlit signs or whatever suits your business style. You only have to walk into an office building to see their unmistakably attention-grabbing logo behind the reception desk. Or walk through a busy, luxury shopping mall and you’ll see signs that make an impact are the ones that stand out. Colourtech shop front signage can help you outshine your competitors and attract more customers who come through your door.
2. Car Sticker Decals and MagnetsWhat better way to advertise your business than to have it moving in traffic all over town for all eyes to see? With signage on your company’s vehicles, your message will be seen by thousands of people every day, whether they’re out on the road or parked at a customer’s premises. The chance to advertise your business in the form of a magnetic vehicle sign is never ending, and with magnetic signs, they can be changed whenever you want, or go from one vehicle to another. Colourtech vehicle signage will make sure you are not ignored.
3. Wind Flyer SignageWind flyers signage can be specially designed for the outdoors and for all kinds of weather. Images are printed onto very strong fabric and mounted onto a heavy base that’s designed to help resist wind gusts. The base also allows the tall flyer to freely rotate, commanding attention so your message is flying high and it’s also instantly visible. You can choose to have your flyer printed on one side, or there is the option of having both sides printed onto a blockout fabric.
4. A-Frame or Sandwich BoardsTo get the best from footpath advertising, you can’t go past an A-Frame sign. These are the perennial favourites of restaurants and shops whether for the day’s special meal or a product on special. In a busy street, your A-frame will make your shop stand out from your competition’s - they draw the extra traffic and catch the eyes of passers-by.
5. Affordable Corflute Signs
If you have an event planned, or you’re running a retail special, then custom corflute signs can help you create attention. Corflutes are affordable, so you can improve your visibility at a fraction of the usual cost of signage; they don’t bleach or fade easily, and they’re weatherproof. They can withstand strong winds if they’re supported correctly. Corflute is also flexible, so if you need a three-sided sign (a ‘Toblerone’ ) to use almost anywhere, just fold the sign in two places.
At Colourtech we can supply all your signage needs no matter where you live. Quotes are done by email, and we spend plenty of time on the phone coordinating and planning. Call us on 1300 944 350, send a message to email@example.com, or fill in an online form today.
When it comes to office insulation, windows can be a source of heat loss in winter and heat gain in summer, but most people only insulate their roofs. Now, however, there’s a growing demand for window insulation film which is a protective layer applied over the top of the window glass. This transparent film enhances the window’s insulation, helping to keep the warm air in and the cold winter air outside and vice versa in summer. It can also help to reduce energy bills because, with the insulation film on your windows, your air conditioning or heater doesn’t have to work so hard.
Your shop front windows or office windows can be enhanced and insulated professionally by Colourtech, whose expert teams can apply custom window films with a striking graphic design to boost your branding and business visibility. Window films can either offer privacy, UV ray protection, and help with the thermoregulation of your work space. These films are a thin laminate with an adhesive backing placed either on the inside or outside of a window as a retrofit. You can install window films yourself, but professionals can ensure the films go on smoothly and easily - no tears, bubbles or wrinkles.
Colourtech works hard to ensure your products are created, executed and installed with the utmost precision, and quality by our experts. We love what we do - and you will too!
For the avid DIYer who wants to have a go at applying the window film, you can buy window insulation film kits from most hardware stores. It’s kinda like shrink-wrap plastic. You stick it around the window frames on the inside with double sided tape, blow it with a hairdryer until it’s as tight as a drum and then watch it work its magic. Be advised that the best time to do it in in dry, mild weather before the winter cold sets in. Apart from the kit, you’ll need a tape measure, hair dryer, scissors and lots of patience. Or Colourtech’s phone number for when you make a mess of the job.
We can help with the development of projects from conception right through to installation of the final product.
Step 1 - Preparing Your Window
The first step to installing window insulation is to measure the panes and buy the appropriate kit for the panes you want to cover. Make sure you have plenty of window tape as well (usually sold in the kits, but it doesn’t hurt to pick up an extra roll to make sure you are covered). Wipe down the window sill, frame and glass with a damp cloth. Open any blinds to keep them out of the way. Once all surfaces are clean and dry, place tape around the entire window on the front of the moulding, about 2 cm from the edge of the frame. Press the tape down firmly, so it seals to the frame.
We work on projects in all states and territories of Australia as well as for the overseas market and we guarantee top-quality results first time, every time.
We pride ourselves on making your printing our business.
Step 2 - Preparing the Window Insulation Film
Once your window is ready, you can unfold the plastic sheeting and lay it out for cutting. Ensure you use a dust-free surface to avoid contaminating the film. Measure and cut the plastic to your desired size, adding about 8-10cm to the dimensions of the window to be covered. The next step is probably the trickiest, so if you have someone around to help, now is a good time to recruit them. You need to apply the plastic to the window, starting at the top and firmly sticking the edge to the tape. Next, pull the sides taut and stick those to the tape. It is best to do this a little at a time, smoothing out the plastic film as you go. Once the film is in place, wipe over the tape to make sure it is holding securely.
Attract shoppers and clients with Colourtech’s custom window graphics which are affordable, versatile, durable and extremely effective.
Our window graphics will have your shopfront, vehicle or office windows making a statement and showcasing your branding quickly and easily.
Step 3 - Finishing the job
To complete the window insulation job, set the hairdryer to a fairly high temperature. Run the hot air about 8-10 cm away from the window film to heat-shrink it across the area. Be careful not to burn the plastic. If your hairdryer is too hot, move it away a little further. Slowly blow back and forth to cover the entire window until all wrinkles have disappeared. Then carefully trim the excess plastic film from around the frame. Be careful not to pull the plastic off the tape as you cut. Your window insulation is complete. Congratulations.
To discuss window signage or Colourtech’s window insulation film (or striking custom graphics) for your shop front, office or home windows for UV ray protection, privacy, or thermoregulation of your work space, call our experts on 1300 944 350 or email: sales@colourtechnet today.
Your signage is one of the most important ways your business communicates with customers. It draws people in, tells them what you are selling and can even take a prospective buyer right through to point of purchase! Great signage is also paramount to your branding by reinforcing important messages, boosting visual recognition of your logo and associated artwork, as well as adding to the personality of your business.
There are many ways to get signage wrong, but we are here to help you get it RIGHT - first time, every time. We have put together the top seven tips to create compelling signage for your retail store to increase sales and branding efforts while guiding customers in the right direction.
Keep copy simple
The ‘copy’ simply means the wording you use. When a prospective customer walks past your sign, you have mere seconds to influence them into visiting your store. While writing less words may seem easier, often, it is quite the opposite! Get creative with the language you use to portray maximum message in as few words possible. Brainstorm each idea before you start, think about how you can use images to enhance your message (after all, ‘a picture speaks a thousand words’!) and think carefully about how it is all put together in your display.
Give them a reasonAs you work your way around the copy for your retail sign, think about why a customer would buy your product. Give them a reason, and frame it concisely and simply. Most often, the ‘reason’ is a simplified solution to a possible problem, such as: ‘manage your money’; or ‘update your wardrobe’; or ‘need more hours in your day?’. The right customer will quickly get the idea and head in-store to find out more.
Give them an actionFollowing on from providing your customer with a reason, is adding a call to action. When it comes down to it, your retail sign is an advertisement - so tell customers what you want them to do! Whether you own a high-end boutique, a local corner store or a shop catering to a niche market, it is a good idea to keep the language generic and simple (as per the point on minimal copy). Opt for short, well-recognised words in your display, such as ‘buy’, speak’, ‘talk’, ‘visit’ or even ‘sell’ if appropriate to your business.
Keep it lightIt pays to stray away from boring and mundane signage - these are highly likely to be overlooked amongst the sea of bright colours and competing displays in any retail centre. Instead, create imagery from light-hearted illustrations, or employ double entendres, puns and jokes to draw attention to your shop. While jokes and puns may induce an eye-roll from many customers, this still means the sign has done its job and that customer will remember you!
Ensure readabilityOnce you have your wording sorted, you can work on the look of your signage display. When collaborating with your designer, aim to keep the finished sign simple and clean. The amount of white space, the font and how each element fits together can dramatically change the way a sign looks, so don’t be afraid to play around with a few options or sketch out a mock-up before proceeding to print. There’s no need to spend hours here either - you will know the right look when you see it! Colourtech experts are extremely experienced in this area and are always on hand to offer advice and assistance no matter your business - so you are never alone!
Take it for a test run
Placement of your finished sign is just as important as the content, so don’t overlook this aspect of the process. Compelling content is no good if it can’t be seen! Take some time to move your display around your shop to see where it looks best and will have the greatest effect. It may help to recruit a second (or third) set of eyes (and hands) to help you out, or you may lose hours going from wall to window to wall again!
As you can see, creating compelling signage for your retail store isn’t difficult. A succinct message, clean look and perfect placement all work together for maximum impact of your display that will draw customers in and benefit your business through increased sales and brand recognition.
Colourtech experts are here to help with all of your signage needs, with a wide variety of retail signage solutions to fit every boutique, shop, or store.
Contact the team on 03 9486 9774 or email firstname.lastname@example.org to discuss your next display.
Before you even begin working on your design, it is a good idea to decide what size paper you plan to print it on. Designs need to be arranged and created accordingly to ensure optimal resolution and overall balance of the final product, which can change depending on the dimensions.
There are so many different paper sizes, it is easy to become confused and overwhelmed.
In Australia, the international paper size system is used (also known as ISO 216). This includes the A, B, C and DL size papers. As a general rule, each paper size scales down by half the one above. We will explain a little more below.
The rule of halves
The A series of paper sizes is the most popular, with A4 being your standard page for most notebooks, home printing defaults and copying projects at dimensions of 210mm X 297mm. A0 is the largest at 841mm X 1189mm. From here, each subsequent size is half the previous one when folded, for example A1 would then be 594mm X 841mm.
The B series offers additional paper sizes in between those of the A series and follows the same ‘rule of halves’. B0 starts at 1000 x 1414 mm.
The C series sizes is used as envelopes for A series, beginning at 917 x 1297 mm. These provide similar proportions to A sizes but with a little additional room around the edges for ease of use.
The DL size at 110mm x 220mm is also for envelopes, as it fits A4 neatly when folded in thirds. If you ask for a DL flyer size however, this is slightly different dimensions, generally at 99mm x 210mm so it fits into the corresponding envelope for distribution.This size is popular for projects such as with compliments slips, promotional material and invitations.
What size is best for my project?
Types of projects often have a corresponding paper size common to that application, so start with a little research. The best thing to do is find other printing jobs like yours and take notice of the paper size and quality. For example, posters are often A3 or above for large-scale, striking effect. As mentioned above, invitations and promotional material is often printed on DL flyer size. For general stationery, booklets and even smaller-sized posters, A4 is the go-to.
Visualising these dimensions can be tricky, but it can help to start with a manageable and easily accessible size such as A4 and work up or down from there. Putting two A4 sheets together, for example, will demonstrate the dimensions of A3. Double this to 4 A4 sheets and you have poster-size A2. If you are working on smaller-scale projects, an A4 sheet can be cut or folded so you have a clear idea of how much space you are working with.
If you are unsure what paper sizes will suit your projects, talk to one of Colourtech’s knowledgeable staff for recommendations. You may even decide on completely different custom dimensions!
Before you go ahead and settle on your project dimensions and final paper sizes, there are a couple of important design considerations to note. First and foremost, You need to ensure your print resolution is correct for the size printing; Too low, and your finished image will appear grainy or blurry. This issue can cause big delays in having your project completed, as your printer will need to send it back for corrections. The DPI (dots per inch) needs to be at least 300 - the higher the better when it comes to quality print reproduction. For this reason, print files are often quite large, so you may need guidance on how best to save and share your design if you haven’t worked in large format before.
The other important design consideration is the colour. For real-world printing, you need to use CMYK rather than RGB. This is because RGB has a much greater range of colours, but many of these are not able to be replicated with ink and will be what is called ‘out of gamut’. CMYK ensures all of your design turns out in your expected colours, rather than ending up with a printed design that was not what you intended.
When setting up your page dimensions, you need to leave a margin around the edge of your design known as a ‘bleed’. This area many or may not be shown on the finished product and allows for a small room for error in the final output. The ‘trim’ is the outside edge and important to understand clearly, with design elements placed at least 3mm inside the trim edge to ensure they aren’t lost.
Choosing your paper sizes for your next print jobs does not have to be difficult. There are many options to choose from, but our experts are always here to help should you need some guidance.
When designing your trade show exhibition booth, there are so many things to consider - the aesthetic, setup difficulties and let’s not forget cost. One of the most effective display methods is the open stand design. This type of display opens the door to an immense degree of creativity and flexibility and ensures your space is highly user-friendly.
Keeping the layout of your space free, open and easy to get around will ensure maximum occupancy, happier trade show visitors and a better chance for you to move around and speak to people as well. A great design will reinforce your key branding messages and aid you and your sales team in securing that all-important end goal - customers.
Here are our top 4 benefits to an open exhibition stand design and tips on making the most of your layout.
Maximise creativityAn open display gives rise to countless opportunities in the layout and look of the booth. Open displays are custom-created for the exact needs of your business, opening the door for an innovative, creative, show-stopping scene that will draw customers in and keep them interested.
Open displays have come a long way from the traditional island-type, and now the freedom an open space allocation allows within the exhibition centre is highly sought-after.
Aim to maximise the space you are allocated with clever use of to-scale furniture, strategically-placed presentation boards and stand pieces, and a layout that simply makes logical sense to those winding their way through the display. Make the most of the ‘openness’ by clever partitioning and segmentation of your display area into appropriate spaces while allowing maximum interaction from the surrounds.
Allow visitor mobilityYour open booth space has a fantastic advantage of allowing optimal comfort, mobility and maneuverability for visitors. Rather than being squished into a tight, covered or cornered area, your display visitors will be invited in to a non-confrontational, free space. As mentioned above, the open design allows so much scope for clever layout and creativity, giving you the opportunity to showcase your product or service to more people as they enjoy an easy browse around your display.
The more open space also gives you better scope to move around your booth and talk to people. After all, your eye-catching display and wealth of information goes a long way to securing a customer, but the real work comes from that personal interaction and interest!
Be central to the actionA major benefit to an open trade show display is that they can be placed anywhere in the exhibition arena, including front-and-centre to the action. Rather than being restricted by the need for walls, the open design can more-or-less be placed anywhere.
If you are able to be located somewhere near the middle of the trade show floor, you are in a perfect position to maximise display visitors with your clever, creative design.
Being located centrally has the advantage of getting your booth seen multiple times by the same people, increasing the chance they will stop in and take a closer look at your display. You will be right in the thick of the action - so expect a busy day!
Reinforcing brandingThe massive scope for creative display options when it comes to an open exhibition format allows you to really hone in your branding messages and present them in the most effective way possible. Your cleverly constructed display booth must define your brand and act as a conduit to pique interest in passers by, so you and your sales team experience no shortage of leads.
The open booth style can be very powerful, and is a great way to place your brand as one that is ‘open’ and ‘flexible’. A display like this also proves creativity and innovation, two extremely important values in today’s highly-competitive world of business.
As you can see, there are fantastic benefits to utilising an open exhibition stand display. Why not create your own open display at the next trade show or exhibition, and reap the rewards of improved visibility, more visitor interaction and a positive branding experience?
To get started, contact the knowledgeable and passionate team at Colourtech today - we are looking forward to hearing from you.